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How To Choose The Best Tampa Radio Stations To Advertise On?

May 16, 2019 3:00:00 PM / by Larry Julius

There are many ways for Tampa Bay small business owners to advertise. Options include local newspapers, local magazines, local television, and online. But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fayetteville radio.

"I didn't think radio advertising would work. I was not a believer," says David Perritt, Regional Operations Manager of Lakewood National Golf Club in Lakewood Ranch, Florida.

Mr. Perritt's opinion changed after he experimented with advertising on Tampa radio stations when the club first opened in January 2017.

"I have been extremely pleased with the results," he says. "The data shows just how successful radio has been working for us. Choosing the right Tampa radio stations was crucial."

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Topics Advertising Frequency, Frequency, small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners

Do Consumers Pay Attention To Commercials On Tampa Radio?

May 9, 2019 3:00:00 PM / by Larry Julius

Just about every adult in Tampa Bay spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Tampa radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify.

"Sure," a St. Petersburg small business owner says. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

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Topics Return On Investment, ROI, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, retail stores

Be Heard: The #1 Job of Every Commercial on Tampa Radio

May 2, 2019 6:32:24 AM / by Larry Julius

The number one job of a radio commercial is  not  to sell products for the sponsoring Tampa Bay small business owner. 

The number one job is not to build store traffic or to create top of mind of awareness.

The number one job of a radio commercial is not to build brand or deliver ROI.

The number one job of every commercial on Tampa radio is to be heard. Period. When a commercial is heard, then all the rest will follow. But being heard is not easy.

At the exact second a radio commercial begins, 11,000,000 other pieces of information are all wrestling for the listener's attention.  Sadly, a consumer's brain is only capable of dealing with about 50 bits of that information at a time.

If you are a local business owner who would like to secure a larger share of the $54.1 billion Tampa Bay radio listeners will spend this year, then what you say first in your commercial is crucial to winning the battle for a consumer's ear.

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Topics top of mind, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners

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