Which of these online sites reach more adults each month than Tampa Bay radio stations: Google? Netflix? ESPN? YouTube? Twitter Facebook?
The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps. This is critical information for Tampa Bay business owners to knows to be able to choose the best way to advertise their goods and services.
The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.