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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Advertise In Tampa: Capture A Larger Share Of Home Improvement Market

Dec 30, 2019 3:43:23 PM / by Larry Julius

Consumers in Tampa Bay spent a record $3.9 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If  Tampa Bay small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics Home Remodeling, Home Improvement, small business, small business owner, Television Advertising, millennials, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising

Remodeler Earns 21x Return on Investment Advertising on Tampa Radio

Mar 21, 2019 6:25:50 PM / by Larry Julius

Michael Hollander and his family own Weather Tite Windows in Tampa.  When he took over the company in 2006, it was deeply in debt and nearly out of business.

Since then, Mr. Hollander has built Weather Tite into the 24th largest home improvement company in America. Quite an amazing feat for a company that only sells replacement windows and doors.

"Advertising on Tampa Bay radio has been a huge part of the company's success," says Mr. Hollander. "Ninety-two percent of our leads say radio is the way they heard about us. The leads we generate from our radio ads cost us $4.00 each. That's almost half of what I pay for leads from other sources."

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Topics Return On Investment, ROI, Home Remodeling, Home Improvement, Replacement Windows

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