<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
Advertise in Tampa Advertise in Tampa

How Social Media Advertising Compares To Tampa Radio

Aug 12, 2019 7:20:00 AM / by Larry Julius

The first radio station in Tampa went on-the-air in 1922.  Eighty-two years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Tampa Bay business owners began to experiment with advertising.

By every key advertising metric, though, Tampa radio remains the best choice for a small business to market their goods and services. Here's why.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, effective radio commercials, facebook advertising, instagram, facebook, twitter, social media advertising

The Best Length For A Commercial On Tampa Bay Radio

Aug 9, 2019 8:02:00 AM / by Larry Julius

Tampa radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Tampa Bay small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Tampa radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, how to advertise, commercial length

Effective Advertising In Tampa Bay Starts On A Wrong Note

Jul 15, 2019 7:42:00 AM / by Larry Julius

Striking a wrong note is a potent tactic that a Florida small business owner can use when advertising on Tampa radio stations. This can ensure commercials are heard and remembered.

At the very second a radio commercial starts, 11,000,000 other pieces of data are battling for the attention of the listener's ear. To win the fight, an advertisement must do the unexpected. Why?

Humans don't have earlids.  This means every sound a person is exposed to makes it as far as the brain. But, the brain can only process about 50 pieces of information at a time. If you do the math, that means 10,999,950 bits of information per second are turned away.

Making it past the brain's gatekeeper requires the information to strike a wrong note or violate what is expected  This filter supports the basic survival instinct. It's why someone will leap out of bed if they hear a stranger's soft footsteps while sleeping, but will snore right through their clanging alarm clock.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, copywriting, how to advertise

Make Budget Work Harder When Buying Advertising on Tampa Radio

Jul 9, 2019 6:19:00 AM / by Larry Julius

Tampa Bay consumers are expected to buy $54.1 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.

“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

According to the eBook Seven Steps for Success, "There are many ways for small business owners to advertise. Options include local newspapers, local magazines, local television, and online."

"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Tampa radio."

For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Tampa radio stations works as hard as possible.

Read More

0 Comments Click here to read/write comments

Topics small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials

Business Owners Recruit Blue Collar Workers on Tampa Radio

Jul 3, 2019 6:40:00 AM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers. In Florida, over one-third of contractors say they would add 25 more employees this year if they could recruit qualified candidates.

The labor crunch isn't confined to construction. Overall, half of all Tampa Bay employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and mechanics.

Tampa Bay business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many local business owners on the west coast of Florida have discovered is that the best way to recruit blue-collar workers is by advertising on Tampa Bay radio stations.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, Television Advertising, best way to advertise, reach, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, recruitment advertising, passive job seeker, radio recruitment advertising

How To Reach Tampa Bay Moms?

Jul 1, 2019 6:36:00 AM / by Larry Julius

Advertising on Tampa radio stations is the best way for small business owners to reach the lucrative, local mother market.  Here's why.

Tampa Bay consumers will spend $54 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 455,000 mothers with children under the age of 17 at home.

Tampa Bay small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 30% more likely to buy a new vehicle
  • 61% more likely to purchase a smartphone
  • 155% more likely to purchase a recreational vehicle
  • 38% more likely to buy a house/condo
  • 433% more likely to pay for daycare services
  • 15% more likely to purchase carpet/flooring
  • 20% more likely to pay for kitchen remodeling
  • 33% more likely to move
  • 49% more likely to get married
  • 77% more likely to refinance a mortgage
Read More

1 Comment Click here to read/write comments

Topics small business, small business owner, Television Advertising, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, advertising to mothers, advertising to moms

Turning Listeners Into Customers With Advertising On Tampa Radio

Jun 27, 2019 7:58:00 AM / by Larry Julius

Thousands of Tampa Bay small business owners depend on radio advertising to claim their share of the $54.1 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 2,193,604 listeners who tune-in to Tampa radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that Tampa Bay business owners could find useful.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

    New call-to-action

     


    Our Social Media

     rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1