<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Is Local Radio Still Relevant To Tampa Bay Consumers?

Jul 25, 2019 7:07:00 AM / by Larry Julius

This year marks 97 years since WDAE became the first radio station in Tampa Bay.  From that time, local, small business owners have depended on radio advertising to market their goods and services.

So, it is a fair question for a 21st-century business owner to ask: Is Tampa radio still relevant in the life of Tampa Bay consumers?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Last week, for instance, significantly more local consumers tuned-in to a Tampa radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, digital advertising, how to advertise

Advertising: How The Internet Stacks Up Against Tampa Radio

Jul 11, 2019 6:31:00 AM / by Larry Julius

Here's a quiz for Tampa Bay small business owners:

Which of these online sites reach more adults each month than Tampa Bay radio stations: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Tampa Bay business owners to knows to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, Television Advertising, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, digital advertising, online advertising

Subscribe To Advice

New call-to-action

Recent Posts

Our Social Media

 rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1