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Tampa Bay New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:15:38 PM / by Larry Julius

In 2020, there were 168,983 new cars and trucks registered in the Tampa Bay metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 878 new-car dealerships in Florida. Despite the pandemic, these dealers, including those in the Tampa Bay area, sold $83 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $51.8 billion in new car sales.

When it comes to buying new vehicles, Tampa Bay consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Tampa Bay car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics best way to advertise, tampa radio, advertise on tampa radio, in-car advertising, used cars, used trucks, pre-owned vehicles, car dealers, vehicle traffic, in-car audio, automotive, tampa bay radio, used vehicles, new cars, car radio, who listens to radio

Tampa Bay Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 2:16:49 PM / by Larry Julius

At the dawn of 2020, Tampa Bay small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on April 3, the Governor of Florida locked the state down. This brought the Tampa area's $54.1 billion retail economy to a standstill.

As stores, restaurants, and offices in Tampa Bay begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

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Topics small business, small business owner, best way to advertise, retail stores, consumer spending, car dealers, Retail Sales, Retailer, retail, corona, coronavirus, covid19, reopening, advertise on radio, automotive, recovery

Why Tampa Bay Used Car Dealers Need To Advertise Now

Feb 11, 2020 1:22:21 PM / by Larry Julius

March is the biggest single month for used car sales in Tampa Bay. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $121 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $336 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in Tampa Bay.

Although most Tampa area used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 415,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.2 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Tampa radio.

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Topics small business owner, Spotify, pandora, best way to advertise, radio advertising, digital advertising, online advertising, social media advertising, newspaper advertising, small business advertising, used cars, used trucks, pre-owned vehicles, car dealers

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