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Web Traffic Is Soaring For Tampa Bay Small Business Owners

Apr 24, 2020 3:10:07 PM / by Larry Julius

Since the onset of the Coronavirus crisis, consumers are not flocking into the showrooms, storefronts, offices, or dining rooms of Tampa Bay small business owners. It turns out, though, social distancing has not proven to be an impediment to shopping.

Florida consumers are still spending money despite the chaos imposed by the pandemic, according to Gordon Borrell, CEO of Borrell & Associates. His company specializes in the collection of marketing data from business owners across the country.

"During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on," Mr. Borrell told members of Tampa's small business community during a recent teleconference.

To prove his point, he shared research from IBISworld  which, indicates spending continues despite a plunge in consumer confidence.

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Topics small business, small business owner, Attribution, best way to advertise, radio advertising, online advertising, consumer spending, corona, coronavirus, covid19, web traffic, website visitors, e-commerce

Golf Community Drives Buyers With Ads on Tampa Bay Radio Stations

Apr 8, 2019 7:37:00 AM / by Larry Julius

"I didn't think radio advertising would work. I was not a believer," says David Perritt, Regional Operations Manager of Lakewood National Golf Club in Lakewood Ranch, Florida.

Mr. Perritt's opinion changed after he experimented with advertising on Tampa radio stations when the club first opened in January 2017.

"I have been extremely pleased with the results," he says. "The data shows just how successful radio has been working for us."

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Topics Golf, Golf Community, Attribution

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