Advertise In Tampa Bay: Top 5 Articles Of 2022
Dec 13, 2022 3:18:59 PM / by Larry Julius
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Topics radio advertising, advertise in tampa bay, advertising in Tampa, digital advertising, online advertising, how to advertise, advertising options, advertise in Tampa
Surprise? Tampa Radio Is Still #1 Way To Reach Local Consumers
Nov 30, 2022 3:42:38 PM / by Larry Julius
Tampa Bay area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Tampa radio is still the best way to reach local shoppers.
Every week, according to Nielsen, Tampa radio reaches 2.2 million adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.
In addition to listening to their favorite Tampa radio stations over the air, Nielsen reports that 647,443 adults also listen to local stations online every month.
As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.
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Topics Return On Investment, ROI, reach, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, reach & frequency, advertising reach, tampa bay radio, advertising return on investment, advertising roi, advertise in Tampa
Smart Speaker Usage in Tampa Bay: A Conversation With Alexa
Jun 23, 2022 1:30:34 PM / by Larry Julius
Me: Alexa, how many consumers In Tampa Bay have access to a smart speaker?
Alexa: According to a recent Nielsen study, 863,282 Tampa Bay adults own a smart speaker. This is 32.9% of the local population.*
Me: Alexa, what exactly is a smart speaker?
Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.
Me: Alexa, what brand of smart speakers are Tampa Bay consumers likely to own?
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Topics advertise in tampa bay, google, amazon echo, smart speaker, google home, siri, alexa, advertise in Tampa, amazon, apple