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How Has Working From Home Affected Advertising On Tampa Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Tampa radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Advertising In Tampa Bay: work from home consumers

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Tampa radio has grown by 23%, according to Nielsen.

Advertising on Tampa Radio Listening Location 2020

Learn How To Advertise On Tampa RadioAmong homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours.
 
Advertise In Tampa Bay: Work From Home
 
Despite the disruptions to work-life and commuting habits, 2.1 million adult consumers spend, on average, 1.5 hours per day listening to Tampa radio. This time spent with radio is negligibly different from a year ago.
Advertising On Tampa Radio Time Spent ListeningBeginning in 1922 when WDAE signed-on as the first station serving Tampa Bay, radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then.

More Advertising Advice For Tampa Bay Small Business Owners

Advertise On Tampa Radio
 

Topics: best way to advertise, radio advertising, radio listeners, corona, coronavirus, covid19, advertise on radio, recovery, pandemic, listening location, time spent listening, work from home

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