<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
tampa_brands_HORIZONTAL_COLOR tampa_brands_HORIZONTAL_COLOR_MOBILE

 

Advertising In Tampa Bay: OTT & CTV Viewing Soars

Sep 4, 2020 4:16:38 PM / by Larry Julius

Advertising on Tampa television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 93.4% of Tampa Bay adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 42.8% of all Tampa Bay consumers every week.

Read More

0 Comments Click here to read/write comments

Topics Television, small business, small business owner, Cable TV, Television Advertising, best way to advertise, tampa small business owners, advertise on tampa radio, small business advertising, pay-tv, advertise on radio, small business marketing, OTT, CTV, streaming video

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

    New call-to-action

     


    Our Social Media

     rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1