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Tampa Bay Small Business Advice: Facebook Advertising During Pandemic

May 7, 2020 10:51:59 AM / by Larry Julius

Facebook usage has swelled since the onset of the Covid-19. 

According to Nielsen, before the current chaos, 61% of Tampa Bay adults used Facebook each month. This was significantly fewer than were reached by local radio or television each week.

According to the New York Times, however, since the start of the Coronavirus, daily Facebook traffic has increased by 27%. This compares to 33% growth in the amount of time consumers spend listening to local radio during a similar period.

Based on the surge in Facebook consumption, Tampa area small business owners might be tempted to purchase advertising on the social media platform to augment their regular, free postings. Here are are few facts these businesses should consider before investing.

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Topics small business, small business owner, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, facebook, social media advertising, trust, social media

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