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Recruitment Advertising In Tampa: Reaching White Collar Candidates

Jul 22, 2019 7:12:00 AM / by Larry Julius

If you were one of the 2,193,604 adults who tuned-in to a Tampa radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.

The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their than site than there are job-hunters to fill them. 

This is not unlike the predicament of Tampa Bay small business owners who are also having difficulty finding and hiring qualified candidates.

What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Tampa radio is also the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.

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Topics best way to advertise, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, recruitment advertising, passive job seeker, radio recruitment advertising, how to advertise, white collar workers

Business Owners Recruit Blue Collar Workers on Tampa Radio

Jul 3, 2019 6:40:00 AM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers. In Florida, over one-third of contractors say they would add 25 more employees this year if they could recruit qualified candidates.

The labor crunch isn't confined to construction. Overall, half of all Tampa Bay employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and mechanics.

Tampa Bay business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many local business owners on the west coast of Florida have discovered is that the best way to recruit blue-collar workers is by advertising on Tampa Bay radio stations.

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Topics small business, small business owner, Television Advertising, best way to advertise, reach, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa, advice, effective radio commercials, recruitment advertising, passive job seeker, radio recruitment advertising

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