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Consumers Stick With Tampa Radio Despite Pandemic

Mar 30, 2021 2:50:21 PM / by Larry Julius

In 1922 when WDAE-AM became the first radio station in Tampa Bay, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Tampa radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Tampa radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics Return On Investment, ROI, best way to advertise, reach, in-car advertising, corona, coronavirus, covid19, reach & frequency, in-car audio, pandemic, advertising reach, time spent listening, work from home, radil listening, commuting

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