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Advertising In Tampa Bay: Radio Listening Little Changed From Year Ago

Aug 10, 2020 7:01:00 AM / by Larry Julius

During July, 2.1 million adult radio-listeners spent two hours per day listening to their favorite Tampa Bay stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed  compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 26.7% of radio listening occurred at home. During July of this year, in-home listening jumped to 32.8%. Despite the reduction in out-of-home activities, though, consumers still spent the exact amount of time listening to Tampa radio.

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Topics small business, small business owner, Spotify, pandora, best way to advertise, radio advertising, tampa small business owners, small business advertising, corona, coronavirus, covid19, advertise on radio, small business marketing, sirius/xm, pandemic, podcasts

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