In 2012, there were just about 1000 local pizza restaurants. Today, however, that number has grown to 1,139. In 2019, these establishments racked up $534,000,000 in total sales.
Fifty-nine percent of pizza sales in Tampa Bay are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.
To compete for a larger share of the pizza pie in the Tampa area requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.
The US Small Business Administration recommends that every Tampa Bay small business advertise consistently.