Marketers call them Generation Z. Tampa Bay small business owners call them teenagers. Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.
What may come as a surprise to many local business owners, despite an over-abundance of media options, Tampa radio stations dominate teenagers' media consumption.
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Topics small business, small business owner, Television Advertising, millennials, best way to advertise, reach, radio advertising, tampa radio, tampa radio stations, tampa small business owners, advertise on tampa radio, advertise in tampa bay, advertising in Tampa
Radio advertising is processed by the brain profoundly faster than visual advertising. This is valuable news for Tampa Bay business owners who depend on advertising to market their goods and services.
Local consumers can recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus. That's because it takes the human brain 5/100th of a second to process sound. On the other hand, it takes a full quarter of a second to process visual stimuli.
This difference in processing time may seem inconsequential. But, for a business owner who is fighting to inject her advertising message into the mind of a potential customer, that .20-second gap can be the difference between success and failure.
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Topics Return On Investment, ROI, small business, small business owner, top of mind, Television Advertising, recall, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, brand building, advertise on tampa radio, advertise in tampa bay, advertising in Tampa
Everybody in Tampa Bay used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.
Last week, for instance, according to Nielsen, only 79% of Tampa Bay consumers watched broadcast television. To put this in perspective, 90% tuned-in to their favorite Tampa radio stations.
Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.
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Topics Return On Investment, ROI, Advertising Frequency, TV, Television, small business, small business owner, Cable TV, Television Advertising, store traffic, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners
In May 2008, Susan and Jose Moreno opened Moreno's Bakery with three employees in a 2500 square foot storefront in Brandon.
"We were lucky to do $100 in sales per day back then," says Ms. Moreno. "Eleven years later, we now serve 600-1000 customer per day and have 50 employees."
Ms. Moreno cites her husbands baking skills and her advertising instincts for the success of their Tampa Bay small business. Ms. Moreno further credits a mix of cable TV advertising and commercials on Tampa radio stations with Moreno's Bakery's incredible growth trajectory.
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Topics Cable TV, Television Advertising, Bakery, success story
