Every week, 1.7 million Tampa Bay adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.
Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Tampa Bay consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.
In all, according to Nielsen, 95.2% of Tampa Bay households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.
Every week, Tampa Bay consumers are spending more-and-more time engaged with streaming TV.