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Political Advertising On Tampa Radio Sways Voters

Jul 8, 2020 6:56:38 AM / by Larry Julius

There are more than two million registered voters in Tampa Bay. Here is the number by county: 

  • Hernando: 140,935
  • Hillsborough: 882,706
  • Pasco: 371,297
  • Pinellas: 680,054

According to Nielsen, Tampa radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Tampa radio will reach, by far, the most voters who can be counted on to show up on election day.

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Topics best way to advertise, radio advertising, issue advertising, political advertising, advertise on radio, election advertising, political rates, voters, registered voters, likely voters, political rate card

Political Advertising: Reaching Likely Voters In Tampa Bay

Aug 30, 2019 8:04:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In Tampa Bay, the most potent way to reach voters is on local radio.

Last week, for instance, 89% of all registered voters in Hillsborough, Pinellas, Pasco, and Hernando counties tuned-in to a Tampa radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics best way to advertise, radio advertising, advertise on tampa radio, advertise in tampa bay, issue advertising, political advertising

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