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Best Way To Reach Tampa Bay Halloween Shoppers

Sep 23, 2021 12:48:09 PM / by Larry Julius

Tampa Bay business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), Tampa Bay consumers are expected to spend a record $102,960,877 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

Tampa Bay small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

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Topics Return On Investment, ROI, best way to advertise, radio advertising, retail stores, halloween, pet owners, pet marketing, children, Retail Sales, Retailer, retail, retail spending, advertising return on investment

Advertising In Tampa Bay: What's The Best Way To Reach Pet Owners?

May 13, 2021 7:20:00 AM / by Larry Julius

A surge in pet adoptions and sales during the pandemic has increased the number of pet owners in the Tampa Bay area to 1,384,240, according to Nielsen.

As a result, the amount of money that will be spent in the Tampa Bay during 2021 on domestic dogs, cats, birds, ferrets, and other cuddly creatures will achieve a record-high $1.1 billion. These figures are based on recent forecasts from The American Pet Products Association (APPA),

“We have reached a critical milestone in 2020, generating $103.6 billion in sales [in the U.S.],” said Steve King, President, and CEO of APPA. “We are bullish for the coming year, projecting growth of 5.8% - well above the historical average of 3 to 4%."

Tampa Bay pet owners will be spending in four ways:

  1. Food & Treats which includes everything from canned and bagged food to biscuits and chewies.
  2. Veterinary Care and Product Sales which includes routine veterinary care, surgical procedures, and sales of pharmaceuticals and other products through veterinary clinics
  3. Supplies, Live Animals, and Over-The-Counter Medications which, in addition to dogs and cats. includes fish, birds, small animals, and reptiles. This also includes cages, food and water bowls, as well as leashes and collars.  OTC includes medications for allergy relief, gastric distress, and oral hygiene.
  4. Other includes services such as boarding, grooming, and pet sitting.

To capture a significant share of the local pet economy, local business owners who provide these four types of goods and services will need to advertise.  By almost any marketing metric, the best way to reach pet owners is by advertising on Tampa radio.

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Topics Return On Investment, ROI, millennials, best way to advertise, reach, radio advertising, retail stores, pet owners, Retail Sales, Retailer, retail, reach & frequency, advertising reach, retail spending, dog owners, cat owners

Tampa Bay Small Business Owners Cash In On Halloween Shopping

Sep 20, 2019 8:03:00 AM / by Larry Julius

Based on information from the National Retail Foundation, Tampa Bay consumers will be spending $79 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in Tampa Bay are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of small business in Tampa Bay enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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Topics store traffic, best way to advertise, radio advertising, retail stores, advice, small business advertising, buy local, holiday, halloween, pet owners

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