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Advertising On Tampa Bay Radio in 2022: Five Things to Know

Jul 20, 2022 9:57:54 AM / by Larry Julius

West-central Florida business owners have depended on Tampa radio to market their goods and services since WDAE, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 123,853 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Tampa radio in 2022.

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Advertise On Tampa Radio? 5 Things Business Owners Get Wrong

Dec 30, 2021 2:22:38 PM / by Larry Julius

To ensure success, every Tampa Bay business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Tampa radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Tampa radio, here are the top five things many local business owners get wrong.

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Topics radio advertising, radio commercials, tampa radio, tampa radio stations, Hispanic radio, Spanish Radio, advertise on tampa radio, radio recruitment advertising, nobody listens to radio, advertise on radio, advertising on radio, radio history, tampa bay radio, radio formats, car radio, who listens to radio

Who's Spending Now? Tampa Bay Small Business Owners Ask.

Dec 4, 2020 3:31:12 PM / by Larry Julius

There are 716,000 adults in the Tampa Bay area who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late February when the Governor of Florida lockdown the state to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics.

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Tampa radio.

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Topics small business, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa small business owners, Hispanic radio, small business advertising, nobody listens to radio, college graduates, small business marketing, advertising on radio, radio history, tampa bay radio, education

Is It True? Nobody Listens To Tampa Radio Anymore

Sep 27, 2019 9:03:00 AM / by Larry Julius

Did my ears deceive me, or did you just refer to the 2.1 million adult consumers who tuned-in to a Tampa radio station last week as 'nobodies'?

If you did make that mistake, then you wouldn't be the first Tampa Bay business owner or media professional to do so. Even, Doug Schoen used to share that opinion. He came clean, however, in a Forbes article.

"You wouldn't know it from all the media coverage focused on streaming video and streaming music," writes Mr. Schoen, "but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

This is true in Tampa Bay, as well, where radio listeners far outnumber the people who watch local TV; read local newspapers; or stream audio sites like Pandora and Spotify; or log-on to social media sites like Facebook and Instagram.

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Topics reach, tampa radio stations, advertise on tampa radio, radio listeners, research, nobody listens to radio, myths

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