---
title: Advice | Advertise in Tampa | google
description: google | Advertising advice and resources for Tampa Bay small business owners.
---

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## [Digital Advertising In Tampa Bay: How To Get Found Online](https://blog.advertiseintampa.com/digital-advertising-in-tampa-bay-how-to-get-found-online)

 Sep 30, 2022 11:30:29 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius)

[![](https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Online%20Advertising%20In%20Boston%20Get%20Found.png?noresize=true)](https://blog.advertiseintampa.com/digital-advertising-in-tampa-bay-how-to-get-found-online)

<https://blog.advertiseintampa.com/how-often-are-tampa-bay-consumers-online>Last year, $1.9 billion in marketing was spent online to reach Tampa Bay area consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Tampa Bay consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 47.5% of Tampa Bay adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

<https://blog.advertiseintampa.com/advertise-in-tampa-bay-how-local-consumers-use-the-internet>

To successfully market and advertise a Tampa Bay business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

[Read More](https://blog.advertiseintampa.com/digital-advertising-in-tampa-bay-how-to-get-found-online)

 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/digital-advertising-in-tampa-bay-how-to-get-found-online#comments-listing)

 Topics [digital advertising](https://blog.advertiseintampa.com/topic/digital-advertising), [online advertising](https://blog.advertiseintampa.com/topic/online-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [website](https://blog.advertiseintampa.com/topic/website), [google](https://blog.advertiseintampa.com/topic/google), [web traffic](https://blog.advertiseintampa.com/topic/web-traffic), [website visitors](https://blog.advertiseintampa.com/topic/website-visitors), [social media](https://blog.advertiseintampa.com/topic/social-media), [online shoppers](https://blog.advertiseintampa.com/topic/online-shoppers), [internet](https://blog.advertiseintampa.com/topic/internet), [internet advertising](https://blog.advertiseintampa.com/topic/internet-advertising), [sem](https://blog.advertiseintampa.com/topic/sem)

## [Smart Speaker Usage in Tampa Bay: A Conversation With Alexa](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa)

 Jun 23, 2022 1:30:34 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius)

[![](https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/250px%20Mouths%20GettyImages-1366970560.png?noresize=true)](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa)

<https://blog.advertiseintampa.com/how-smart-speakers-affect-advertising-on-tampa-radio>Me: Alexa, how many consumers In Tampa Bay have access to a smart speaker?

Alexa: According to a recent Nielsen study, 863,282 Tampa Bay adults own a smart speaker. This is 32.9% of the local population.\*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of [loudspeaker](https://en.wikipedia.org/wiki/Loudspeaker) and [voice command device](https://en.wikipedia.org/wiki/Voice_command_device) with an integrated [virtual assistant](https://en.wikipedia.org/wiki/Virtual_assistant_(artificial_intelligence)) that offers interactive actions and [hands-free activation](https://en.wikipedia.org/wiki/Hands-free_computing) with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a [smart device](https://en.wikipedia.org/wiki/Smart_device) that utilizes [Wi-Fi](https://en.wikipedia.org/wiki/Wi-Fi), Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control [home automation](https://en.wikipedia.org/wiki/Home_automation) devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, [peer-to-peer](https://en.wikipedia.org/wiki/Peer-to-peer) connection through [mesh networking](https://en.wikipedia.org/wiki/Mesh_networking), virtual assistants, and others. Each can have its own designated [interface](https://en.wikipedia.org/wiki/Interface_(computing)) and [features](https://en.wikipedia.org/wiki/Software_feature) in-house, usually launched or controlled via [application](https://en.wikipedia.org/wiki/Application_software) or [home automation](https://en.wikipedia.org/wiki/Home_automation) software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Tampa Bay consumers likely to own?

[Read More](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa)

 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa#comments-listing)

 Topics [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [google](https://blog.advertiseintampa.com/topic/google), [amazon echo](https://blog.advertiseintampa.com/topic/amazon-echo), [smart speaker](https://blog.advertiseintampa.com/topic/smart-speaker), [google home](https://blog.advertiseintampa.com/topic/google-home), [siri](https://blog.advertiseintampa.com/topic/siri), [alexa](https://blog.advertiseintampa.com/topic/alexa), [advertise in Tampa](https://blog.advertiseintampa.com/topic/advertise-in-tampa), [amazon](https://blog.advertiseintampa.com/topic/amazon), [apple](https://blog.advertiseintampa.com/topic/apple)

## [5 Facts Tampa Bay Business Owners Need To Know About Radio Advertising](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising)

 Oct 17, 2019 2:15:00 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius)

[![Advertise In Tampa Bay 5 Facts](https://cdn2.hubspot.net/hubfs/5176681/250px%20Business%20woman%205%20fingers.png)](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising)

<https://blog.advertiseintampa.com/what-is-the-best-way-to-advertise-in-tampa-bay>Tampa Bay small business owners have depended on radio advertising to market their goods and services since 1922.  That's when the Tampa Times newspaper put the first local radio station, WDAE, on the air.

Today, there are 27 radio stations that serve the five counties of Tampa Bay. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

When WDAE began broadcasting, there were no TV stations in Tampa. Those would come 29 years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would be products of a new Millenium.

With an overabundance of advertising options now available to small business owners, does advertising on Tampa radio still make sense?  Here are five facts that serve to answer that question.

[Read More](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising)

 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising#comments-listing)

 Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [Television Advertising](https://blog.advertiseintampa.com/topic/television-advertising), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [reach](https://blog.advertiseintampa.com/topic/reach), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advice](https://blog.advertiseintampa.com/topic/advice), [in-car advertising](https://blog.advertiseintampa.com/topic/in-car-advertising), [facebook advertising](https://blog.advertiseintampa.com/topic/facebook-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [facts](https://blog.advertiseintampa.com/topic/facts), [google](https://blog.advertiseintampa.com/topic/google), [hispanic consumers](https://blog.advertiseintampa.com/topic/hispanic-consumers), [black consumers](https://blog.advertiseintampa.com/topic/black-consumers)

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