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Does Cable TV Advertising Make Sense For Tampa Small Business Owners?

May 12, 2020 9:44:42 AM / by Larry Julius

Pay-TV is struggling to survive COVID-19.

Before the onset of the pandemic, Nielsen reported that 69% of Tampa Bay households received their television programs from cable systems, telephone companies, or satellite operators.  That number, however, is plummeting.

Pay-TV providers in the Tampa area include Xfinity, Dish, Spectrum, Frontier, and DirecTV.

"Cord-cutting, people dropping their cable and satellite TV subscriptions, pre-dates the onset of Covid-19. But the pandemic is exaggerating the trend, creating deeper issuers for programming that relies on those services for distribution," Eric Savitz wrote last week in Barron's.  This includes non-premium services like ESPN, TBS, TNT, USA, CNN, and Discovery.

"LightShed Partners analyst Richard Greenfield counts a loss of 1.96 million subscribers to cable, satellite TV, and virtual cable services combined in the first quarter," Savitz continued. "This is the worst combined quarterly drop ever, down 6% from a year ago."

Greenfield said in an interview with Barron’s that what is especially sobering is that most of the first quarter activity pre-dated the virus. The numbers are likely to get considerably worse in the second quarter.

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Topics Television, small business, small business owner, Cable TV, Television Advertising, millennials, best way to advertise, radio advertising, pay-tv, dish network, direcTv

Local Advertisers Ask: Who Still Watches Tampa TV?

May 31, 2019 11:30:00 AM / by Larry Julius

Everybody in Tampa Bay used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.

Last week, for instance, according to Nielsen, only 79% of Tampa Bay consumers watched broadcast television. To put this in perspective, 90% tuned-in to their favorite Tampa radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

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Topics Return On Investment, ROI, Advertising Frequency, TV, Television, small business, small business owner, Cable TV, Television Advertising, store traffic, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners

Brandon Bakery Successfully Mixes Tampa Radio & Television Advertising

Apr 15, 2019 7:01:00 AM / by Larry Julius

In May 2008, Susan and Jose Moreno opened Moreno's Bakery with three employees in a 2500 square foot storefront in Brandon.

"We were lucky to do $100 in sales per day back then," says Ms. Moreno. "Eleven years later, we now serve 600-1000 customer per day and have 50 employees."

Ms. Moreno cites her husbands baking skills and her advertising instincts for the success of their Tampa Bay small business. Ms. Moreno further credits a mix of cable TV advertising and commercials on Tampa radio stations with Moreno's Bakery's incredible growth trajectory.

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Topics Cable TV, Television Advertising, Bakery

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