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B2B Advertising In Tampa Bay: Reaching The Decision Makers

Aug 27, 2020 7:50:39 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Tampa Bay companies that sell business-to-business.

There are approximately 61,635 businesses in the Tampa Bay area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 95% of all Tampa area firms.

During the week of April 26, 34% of Tampa Bay small businesses reported temporary closures.  By July 1, the number dropped to 17%

Also, during that same week, 73% of local small business owners were reporting decreases in revenue versus the prior week.  By the end of last week, that number fell by half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in Tampa Bay, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics Return On Investment, ROI, small business, small business owner, best way to advertise, tampa radio, tampa small business owners, advertise on tampa radio, small business advertising, small business marketing, tampa bay radio, b2b, business to business

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