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Successful Advertising: Tell Stories on Tampa Radio Stations

Jun 18, 2019 7:18:00 AM / by Larry Julius

The Greek philosopher Plato was born 2170 years before there were radio stations in Tampa Bay.  There's no doubt, though, he could have written some great commercials.

Plato once said, "Those who tell stories rule society." This quote sounds very familiar to rule #7 for creating a memorable commercial for Tampa radio:

Rule #7: Tell a story… listeners are hardwired to emotionally respond to features and benefits when presented in story-form rather than as a list. The advertiser should be the hero of the story.

Lee Habib wrote in the National Review a few years ago, "Stories are packed not with hard data but with something far more powerful: emotional data. That’s why we remember them and why they’re so easily transported, even through generations. Stories stir our souls."

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Topics small business, small business owner, best way to advertise, reach, radio advertising, radio commercials, tampa radio stations, tampa small business owners, brand building, advertise on tampa radio, advertise in tampa bay, advertising in Tampa

The Fastest Path To The Brain Of Tampa Bay Consumers Is Their Ears

Jun 6, 2019 7:20:11 AM / by Larry Julius

Radio advertising is processed by the brain profoundly faster than visual advertising.  This is valuable news for Tampa Bay business owners who depend on advertising to market their goods and services.

Local consumers can recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for a business owner who is fighting to inject her advertising message into the mind of a potential customer, that .20-second gap can be the difference between success and failure.

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Topics Return On Investment, ROI, small business, small business owner, top of mind, Television Advertising, recall, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, brand building, advertise on tampa radio, advertise in tampa bay, advertising in Tampa

How To Create A Memorable Commercial on Tampa Radio

May 28, 2019 10:00:00 AM / by Larry Julius

The ten most memorable brands in America have something in common. They each advertise on Tampa radio stations.

According to the YouGov Brand Index, the brands whose commercials generate the highest awareness are Geico, McDonald's, Verizon, AT&T, Walmart, Subway, Direct TV, T-Mobile, Progressive, and Walgreen’s.

If you were one of the 2,193,604 people who tuned into a Tampa Bay radio station last week, then chances are you heard the ads for these brands. All ten are among the biggest users of radio advertising.

Here's what Tampa Bay business owners need to know about creating a memorable brand for their own companies using Tampa radio stations.

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Topics Return On Investment, ROI, Advertising Frequency, small business, small business owner, top of mind, store traffic, recall, best way to advertise, radio advertising, tampa radio, tampa radio stations, tampa small business owners, brand building

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