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Advertising On Tampa Television vs. Local Radio

Feb 24, 2020 11:54:30 AM / by Larry Julius

There is alarming news for small business owners who advertise on Tampa television stations: broadcast TV viewers are disappearing at an alarming rate.

Nielsen reports that halfway through the first quarter of this year, the number of people using television has dropped 7.5%. This compares to -6.3% in the fourth quarter of 2019, and -7.0% a year ago,

"If the trend holds, it would represent the largest quarterly decline for TV viewership in our data set," explains UBS analyst John C. Hodulikadding. "Trends have worsened across most age demos with persons 25-34 now falling -17% vs. low double-digit declines throughout 2019. The persons 55+ demo continues to trend down -2%, similar to 2019 (the first year of declining ratings for the demo)."

Radio listenership, on the other hand, has remained quite stable, according to Nielsen. Since 1970, the medium has reached more than 9-in-10 consumers every week.

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Topics Frequency, Television, small business, small business owner, Television Advertising, millennials, best way to advertise, reach, radio advertising, consumer spending, branding, generation Y, generation X, media usage

Local Advertisers Ask: Who Still Watches Tampa TV?

May 31, 2019 11:30:00 AM / by Larry Julius

Everybody in Tampa Bay used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.

Last week, for instance, according to Nielsen, only 79% of Tampa Bay consumers watched broadcast television. To put this in perspective, 90% tuned-in to their favorite Tampa radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

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Topics Return On Investment, ROI, Advertising Frequency, TV, Television, small business, small business owner, Cable TV, Television Advertising, store traffic, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners

TV Advertising in Tampa Bay: Viewership is Cratering

Mar 28, 2019 9:21:39 AM / by Larry Julius & Bob McCurdy

For most of my lifetime, television advertising was considered the "gold standard" of marketing. For a Tampa Bay small business owner craving massive reach, TV used to be the medium that would deliver. Over the past few years, however, advertising on Tampa radio has become the dominant medium for achieving reach as television audiences dramatically erode.

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Topics TV, Television

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