--- title: Advice | Advertise in Tampa | pay-tv (2) description: pay-tv | Advertising advice and resources for Tampa Bay small business owners. (2) --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  ## [Does Cable TV Advertising Make Sense For Tampa Small Business Owners?](https://blog.advertiseintampa.com/does-cable-tv-advertising-make-sense-for-tampa-small-business-owners) May 12, 2020 9:44:42 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Cable TV advertising: Tampa Bay](https://cdn2.hubspot.net/hubfs/6611158/250px%20woman%20with%20scissors%20shutterstock_131014772.png)](https://blog.advertiseintampa.com/does-cable-tv-advertising-make-sense-for-tampa-small-business-owners) Pay-TV is struggling to survive COVID-19. Before the onset of the pandemic, Nielsen reported that 69% of Tampa Bay households received their television programs from cable systems, telephone companies, or satellite operators.  That number, however, is plummeting. Pay-TV providers in the Tampa area include Xfinity, Dish, Spectrum, Frontier, and DirecTV. "Cord-cutting, people dropping their cable and satellite TV subscriptions, pre-dates the onset of Covid-19. But the pandemic is exaggerating the trend, creating deeper issuers for programming that relies on those services for distribution," Eric Savitz wrote last week in Barron's.  This includes non-premium services like ESPN, TBS, TNT, USA, CNN, and Discovery. "LightShed Partners analyst Richard Greenfield counts a loss of 1.96 million subscribers to cable, satellite TV, and virtual cable services combined in the first quarter," Savitz continued. "This is the worst combined quarterly drop ever, down 6% from a year ago." Greenfield said in an interview with Barron’s that what is especially sobering is that most of the first quarter activity pre-dated the virus. The numbers are likely to get considerably worse in the second quarter. 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