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How Do Pandora and Spotify Compare To Tampa Radio?

Jan 21, 2020 9:33:00 AM / by Larry Julius

In 1922, WDAE became the first radio station to serve Tampa Bay. Today, 2,193,604 adult consumers tune-in to Tampa radio stations every week. This is significantly more than watch local TV or read newspapers. 

Tampa Bay small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics small business, small business owner, millennials, Spotify, Streaming, pandora, best way to advertise, radio advertising

Tampa Bay Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 4:11:17 PM / by Larry Julius

Small business owners in the Tampa Bay area must advertise to claim a fair share of the $59.3 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Tampa Bay small business owners sought advertising guidance on the advice pages of www.AdvertiseInTampaBay.com. Below are the top ten most-read articles from the past 12 months.

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Topics Television Advertising, Spotify, pandora, best way to advertise, radio advertising, digital advertising, online advertising, facebook advertising, social media advertising, newspaper advertising, effective advertising

Tampa Bay Business Owners: Skip Ads on Pandora and Spotify

Apr 22, 2019 7:26:00 AM / by Larry Julius

Of all the advertising options available to Tampa Bay small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Tampa radio stations, actually, can reach 266% more consumers than these two streaming-audio platforms combined.

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Topics Spotify, Streaming, pandora, Streaming Audio

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