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Advertising On Tampa Radio Reaches Pay-TV's Cable Cutters

Jul 31, 2020 6:05:15 AM / by Larry Julius

More than one-third of Tampa Bay households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, Tampa Bay business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 892,000 adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

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Topics Television, small business, small business owner, Cable TV, Television Advertising, best way to advertise, radio advertising, tampa small business owners, small business advertising, pay-tv, advertise on radio, small business marketing, cord-cutter, advertising on radio, satellite TV

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