<img height="1" width="1" src="https://www.facebook.com/tr?id=937923576598958&amp;ev=PageView &amp;noscript=1">
tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

Who Listens To Commercials On Tampa Radio?

Apr 22, 2020 10:06:38 AM / by Larry Julius

Every week, 2,193,604 adult consumers tune-in to a Tampa Radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

There is a more significant number, though, for thousands of Tampa Bay small business owners who advertise on Tampa radio. The real question is how many of these listeners stick around when their commercials come on?

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they were tuned-to when the commercials came on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. Tampa Bay consumers have many more media options and can instantly connect to each with a button-push, mouse-click, screen-tap, or voice command. With all this instant gratification, do radio audiences still stay tuned during commercial breaks?

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, Television Advertising, Spotify, pandora, Streaming Audio, radio advertising, online advertising, instagram, facebook, social media advertising, newspaper advertising, button pushing

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media

 rss-big-small-1 social-facebook-box-blue-icon-1 twitter-icon-1  linkedin-icon-1