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Do Consumers Pay Attention To Commercials On Tampa Radio?

May 9, 2019 3:00:00 PM / by Larry Julius

Just about every adult in Tampa Bay spent, on average, 15 hours last week listening to the radio.  As a matter of fact, more people tuned-in to their favorite Tampa radio station than watched TV; read a newspaper, or logged-on to Pandora and Spotify.

"Sure," a St. Petersburg small business owner says. "People are still tuning-in to local radio stations, but do they switch stations when my commercial comes on?"

Not to worry. Unlike TV, which makes avoiding commercials a breeze, there is no ad-skipping technology for radio.  As a result, a study by Nielsen reveals that 93% of radio listeners stick around for the ads.

This raises the question: Consumers are not button-pushing during radio commercials, but are they paying attention to the content of the advertising? Research says YES.

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Topics Return On Investment, ROI, small business owner, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, retail stores

What is the Best Way For Retail Stores to Advertise in Tampa Bay?

May 6, 2019 7:40:00 AM / by Larry Julius

Over the next 12 month, Tampa Bay consumers will spend $54 billion on retail products.

Small business owners who want to compete for a share of this cash will need to advertise. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money.”

Bottom line: Tampa consumers will only buy from retailers they know about.

There are many ways small business owners to advertise. This includes local television, newspapers, or streaming media platforms like Pandora and Spotify.

But regardless of what product a retailer sells, advertising on Tampa radio the best option. Radio reaches significantly more consumers in every major retail category than all of the other media choices.

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Topics Return On Investment, ROI, small business, store traffic, radio advertising, tampa radio stations, tampa small business owners, retail stores

What Is The Best Way To Advertise in Tampa Bay?

Apr 29, 2019 7:40:00 AM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way for any Tampa Bay small business owner to advertise is on Tampa radio.

A key function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the Tampa Bay area are expected to spend at least $54 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

The bottom line: It is difficult for anyone in Tampa Bay to purchase a product or service from a local business owner if they aren’t aware of it.

There are many ways for local area small business owners to advertise. Options include local newspapers, local magazines, local television, and online. But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Tampa Radio.

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Topics Return On Investment, ROI, small business owner, recall, best way to advertise, reach

How To Successfully Drive Foot Traffic Into Your Tampa Bay Business

Apr 25, 2019 8:59:42 AM / by Larry Julius

There are 252 Metro by T-Mobile stores in the Tampa Bay area. As Manager of Field Marketing for the wireless company, Audra Wolf is responsible for bringing customers into every single location.

"It's all about driving in-store foot traffic," says Ms. Wolf. "Every dime we spend is about getting people through the door and have them make a purchase. We have been very happy with the return-on-investment (ROI) we receive from our promotions on Tampa radio stations.

"We have a number of ways we track sales," she adds, "so we know our radio plan is working for us."

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Topics Return On Investment, ROI, wireless, store traffic

Meet 5 Successful Small Business Owners Who Advertise on Tampa Radio

Apr 1, 2019 9:52:00 AM / by Larry Julius

In 1922, WDAE in signed on as the first radio station in Tampa Bay. Since then, local business owners have depended on radio advertising to successfully market their goods and services.

Using any advertising metric, despite the inundation of new media options, radio remains the most potent way to fulfill the marketing objectives of Tampa Bay business owners of every size.

In the age of all things digital, is advertising on Tampa radio still effective? Meet 5 local small business owners who say, YES!

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Topics Return On Investment, ROI, Advertising Frequency, small business, small business owner

Tampa Bay HVAC Company Builds Store Traffic With Radio Advertising

Mar 28, 2019 9:01:31 PM / by Larry Julius

"Radio advertising is a huge part of our success," says Trent Taucher. His family has owned Budget Heating and Air Conditioning since 1992. "The constant repetition of our unique message on Tampa radio stations drives new customers through a door every day."

"When my dad started the business, we were a traditional selling and installing heating and air conditioning in homes and businesses. That's how it was for the first eight years," says Mr. Taucher. "Then in about 2000, our business model changed. We eliminated installations and began selling equipment directly to both residential customers and contractors from our warehouse."

"The success of our new business model depended largely on word-of-mouth. We quickly generated plenty of it with radio advertising."

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Topics Return On Investment, ROI, HVAC

Remodeler Earns 21x Return on Investment Advertising on Tampa Radio

Mar 21, 2019 6:25:50 PM / by Larry Julius

Michael Hollander and his family own Weather Tite Windows in Tampa.  When he took over the company in 2006, it was deeply in debt and nearly out of business.

Since then, Mr. Hollander has built Weather Tite into the 24th largest home improvement company in America. Quite an amazing feat for a company that only sells replacement windows and doors.

"Advertising on Tampa Bay radio has been a huge part of the company's success," says Mr. Hollander. "Ninety-two percent of our leads say radio is the way they heard about us. The leads we generate from our radio ads cost us $4.00 each. That's almost half of what I pay for leads from other sources."

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Topics Return On Investment, ROI, Home Remodeling, Home Improvement, Replacement Windows

Real Estate Agents Discover Best Advertising ROI is on Tampa Bay Radio

Mar 19, 2019 4:55:08 PM / by Larry Julius

If you were one of the 2,193,604 consumers who tuned-in to a Tampa Bay radio station this week, then you probably know real estate agents Andrew and Angela Duncan.  The "Duncan Duo", as they refer to themselves, have been advertising successfully on local radio since 2009.

"When we first started advertising on Tampa radio, our growth trajectory really took off," says Mr. Duncan.  "We had been selling 100 homes a year. But when we invested in radio advertising, our sales began growing by 50% every year."

"Remember," he continues, "this was during the downturn. Most other real estate agents were struggling.  Angela and I credit our advertising on Tampa Bay radio with 100% of our growth during that time."

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Topics Return On Investment, ROI, Real Estate

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