There are more than two million registered voters in Tampa Bay. Here is the number by county:
- Hernando: 140,935
- Hillsborough: 882,706
- Pasco: 371,297
- Pinellas: 680,054
According to Nielsen, Tampa radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.
To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote. Advertising on Tampa radio will reach, by far, the most voters who can be counted on to show up on election day.