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Proof: Advertising on Tampa Radio Creates Top Of Mind Awareness

Jun 4, 2019 7:30:00 AM / by Larry Julius

Tampa Bay consumers will spend $54.1 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

Since 1922, when WDAE became the first radio station in Tampa, thousands of business owners knew, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

Now there is proof that radio advertising creates the brand awareness necessary to drive sales.

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Topics Return On Investment, ROI, Real Estate, Advertising Frequency, Frequency, HVAC, small business, small business owner, top of mind, Streaming Audio, recall, best way to advertise, radio advertising, radio commercials, tampa radio, tampa radio stations, tampa small business owners, advertise in tampa bay, advertising in Tampa

Tampa Bay HVAC Company Builds Store Traffic With Radio Advertising

Mar 28, 2019 9:01:31 PM / by Larry Julius

"Radio advertising is a huge part of our success," says Trent Taucher. His family has owned Budget Heating and Air Conditioning since 1992. "The constant repetition of our unique message on Tampa radio stations drives new customers through a door every day."

"When my dad started the business, we were a traditional selling and installing heating and air conditioning in homes and businesses. That's how it was for the first eight years," says Mr. Taucher. "Then in about 2000, our business model changed. We eliminated installations and began selling equipment directly to both residential customers and contractors from our warehouse."

"The success of our new business model depended largely on word-of-mouth. We quickly generated plenty of it with radio advertising."

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Topics Return On Investment, ROI, HVAC

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