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10 Reasons A Tampa Bay Small Business Might Fail

May 20, 2019 7:40:00 AM / by Larry Julius

Some of the bravest people in Tampa Bay are small business owners.  These hearty entrepreneurs invest their passion, their hope, their time, and, of course, their money despite the odds.

According to the Small Business Administration (SBA), the good news is that 80% of small businesses make it through the first year. After that, though, only about half will make it to their fifth anniversary. Even fewer, 33% will keep their doors open for ten years.

CBInsights performed an analysis to determine the top ten reasons small business owners fail.  I have included the entire list. But, of particular importance, is reason #8, "poor marketing". This subject will be discussed in more detail because this is where advertising on Tampa radio stations can help business owners not to fail.

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Topics Return On Investment, ROI, Home Improvement, Frequency, small business, small business owner, top of mind, Bakery, recall, reach, radio advertising, tampa radio, tampa radio stations, tampa small business owners, retail stores, Hispanic radio, Spanish Radio

Remodeler Earns 21x Return on Investment Advertising on Tampa Radio

Mar 21, 2019 6:25:50 PM / by Larry Julius

Michael Hollander and his family own Weather Tite Windows in Tampa.  When he took over the company in 2006, it was deeply in debt and nearly out of business.

Since then, Mr. Hollander has built Weather Tite into the 24th largest home improvement company in America. Quite an amazing feat for a company that only sells replacement windows and doors.

"Advertising on Tampa Bay radio has been a huge part of the company's success," says Mr. Hollander. "Ninety-two percent of our leads say radio is the way they heard about us. The leads we generate from our radio ads cost us $4.00 each. That's almost half of what I pay for leads from other sources."

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Topics Return On Investment, ROI, Home Remodeling, Home Improvement, Replacement Windows

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