--- title: Advice | Advertise in Tampa | display advertising description: display advertising | Advertising advice and resources for Tampa Bay small business owners. --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  ## [Advertising In Tampa Bay: Don't Say 'March Madness'](https://blog.advertiseintampa.com/advertising-in-tampa-bay-dont-say-march-madness) Feb 21, 2022 2:32:03 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![](https://fs.hubspotusercontent00.net/hubfs/6611158/250px%20Basketball%20Ref.png?noresize=true)](https://blog.advertiseintampa.com/advertising-in-tampa-bay-dont-say-march-madness) Right now, at least one of the 128,637 businesses located in the Tampa Bay area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year. A furniture store in Clearwater might think it would be clever to use 'March Madness' in its commercials on Tampa radio to promote a big spring sale. A non-profit in St. Petersburg feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Brandon believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans. It is, indeed,  tempting for a Tampa Bay small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why. [Read More](https://blog.advertiseintampa.com/advertising-in-tampa-bay-dont-say-march-madness) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/advertising-in-tampa-bay-dont-say-march-madness#comments-listing) Topics [Television Advertising](https://blog.advertiseintampa.com/topic/television-advertising), [Streaming](https://blog.advertiseintampa.com/topic/streaming), [Streaming Audio](https://blog.advertiseintampa.com/topic/streaming-audio), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [digital advertising](https://blog.advertiseintampa.com/topic/digital-advertising), [online advertising](https://blog.advertiseintampa.com/topic/online-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [OTT](https://blog.advertiseintampa.com/topic/ott), [CTV](https://blog.advertiseintampa.com/topic/ctv), [streaming video](https://blog.advertiseintampa.com/topic/streaming-video), [streaming television](https://blog.advertiseintampa.com/topic/streaming-television), [internet advertising](https://blog.advertiseintampa.com/topic/internet-advertising), [streaming media](https://blog.advertiseintampa.com/topic/streaming-media), [streaming TV](https://blog.advertiseintampa.com/topic/streaming-tv), [search engine marketing](https://blog.advertiseintampa.com/topic/search-engine-marketing), [sem](https://blog.advertiseintampa.com/topic/sem), [display advertising](https://blog.advertiseintampa.com/topic/display-advertising), [intellectual property](https://blog.advertiseintampa.com/topic/intellectual-property), [trademark](https://blog.advertiseintampa.com/topic/trademark), [copyright](https://blog.advertiseintampa.com/topic/copyright) [All posts](https://blog.advertiseintampa.com/all) ### Receive Great Advertising Advice Direct To Your Inbox... 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