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tampa_brands_HORIZONTAL_COLOR Advertise In Tampa

How To Buy Advertising On Tampa Radio On A Budget

Nov 26, 2019 8:34:45 AM / by Larry Julius

Over the next 12 months, Tampa Bay consumers are expected to spend $59.3 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every Tampa Bay small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on radio advertising to market their goods and services since 1922. This was the Tampa Bay Times put the first local station, WDAE, on the air.

Today, Tampa radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics Co-op, Cooperative Advetising, small business, small business owner, time of day, best way to advertise, radio advertising, commercial length, effective advertising, indexing, quality vs. quantity, advertise on a budget

Free Local Advertising On Tampa Bay Radio

Mar 20, 2019 1:34:38 PM / by Larry Julius

It is not a gimmick. Many Tampa Bay business owners qualify for free local advertising on Tampa radio. They pay nothing out-of-pocket.  Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow, Tampa area small business owners must prioritize spending. Many times, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Tampa Bay radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock. A lot of times advertising doesn’t make a list at all.

Some Tampa Bay business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

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Topics Co-op, Cooperative Advetising

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