--- title: Advice | Advertise in Tampa | black consumers description: black consumers | Advertising advice and resources for Tampa Bay small business owners. --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  ## [Advertising On Tampa Radio: 5 Facts To Know Now](https://blog.advertiseintampa.com/advertising-on-tampa-radio-5-facts-to-know-now) Jan 9, 2020 10:32:36 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![](https://blog.advertiseintampa.com/hubfs/250px%20Woman%20With%20Radio%20Five%20Fingers%20shutterstock_1575716623.png)](https://blog.advertiseintampa.com/advertising-on-tampa-radio-5-facts-to-know-now) Small business owners have been advertising on Tampa radio since the first station, WDAE, went on the air in 1922.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers. Before  Tampa Bay businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising. [Read More](https://blog.advertiseintampa.com/advertising-on-tampa-radio-5-facts-to-know-now) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/advertising-on-tampa-radio-5-facts-to-know-now#comments-listing) Topics [Television Advertising](https://blog.advertiseintampa.com/topic/television-advertising), [millennials](https://blog.advertiseintampa.com/topic/millennials), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [reach](https://blog.advertiseintampa.com/topic/reach), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [digital advertising](https://blog.advertiseintampa.com/topic/digital-advertising), [online advertising](https://blog.advertiseintampa.com/topic/online-advertising), [facebook advertising](https://blog.advertiseintampa.com/topic/facebook-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [newspaper advertising](https://blog.advertiseintampa.com/topic/newspaper-advertising), [consumer spending](https://blog.advertiseintampa.com/topic/consumer-spending), [hispanic consumers](https://blog.advertiseintampa.com/topic/hispanic-consumers), [black consumers](https://blog.advertiseintampa.com/topic/black-consumers) ## [Marketing To Black Consumers In Tampa Bay](https://blog.advertiseintampa.com/marketing-to-black-consumers-in-tampa-bay) Dec 10, 2019 3:04:46 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Market To African American Consumers In Tampa Bay](https://blog.advertiseintampa.com/hubfs/Market%20To%20African%20American%20Consumers%20In%20Boston.png)](https://blog.advertiseintampa.com/marketing-to-black-consumers-in-tampa-bay) The buying power of Black consumers in Tampa Bay is now $9.2 billion. Over the past 19 years, according to Nielsen, the pace of spending by African Americans has grown 28% faster than by White consumers. If a Tampa area small business owner would like to earn a larger share of this spending, the best place to start is with advertising. "For African American consumers, advertising of all types is an important touchpoint in their shopping journey," says a recent study by Nielsen. "African American consumers are more likely than the total population to agree that advertising provides them with meaningful information about the product use of other consumers." "African Americans are avid media consumers, across multiple media channels, which gives advertisers ample opportunities to connect with them." The best advertising medium, though, for small business owners to reach Tampa Bay's African American consumers is local radio. [Read More](https://blog.advertiseintampa.com/marketing-to-black-consumers-in-tampa-bay) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/marketing-to-black-consumers-in-tampa-bay#comments-listing) Topics [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [Television Advertising](https://blog.advertiseintampa.com/topic/television-advertising), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [facebook advertising](https://blog.advertiseintampa.com/topic/facebook-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [newspaper advertising](https://blog.advertiseintampa.com/topic/newspaper-advertising), [consumer spending](https://blog.advertiseintampa.com/topic/consumer-spending), [black consumers](https://blog.advertiseintampa.com/topic/black-consumers), [african american consumers](https://blog.advertiseintampa.com/topic/african-american-consumers) ## [5 Facts Tampa Bay Business Owners Need To Know About Radio Advertising](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising) Oct 17, 2019 2:15:00 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Advertise In Tampa Bay 5 Facts](https://cdn2.hubspot.net/hubfs/5176681/250px%20Business%20woman%205%20fingers.png)](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising) Tampa Bay small business owners have depended on radio advertising to market their goods and services since 1922.  That's when the Tampa Times newspaper put the first local radio station, WDAE, on the air. Today, there are 27 radio stations that serve the five counties of Tampa Bay. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM. When WDAE began broadcasting, there were no TV stations in Tampa. Those would come 29 years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would be products of a new Millenium. With an overabundance of advertising options now available to small business owners, does advertising on Tampa radio still make sense?  Here are five facts that serve to answer that question. [Read More](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/5-facts-tampa-bay-business-owners-need-to-know-about-radio-advertising#comments-listing) Topics [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [Television Advertising](https://blog.advertiseintampa.com/topic/television-advertising), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [reach](https://blog.advertiseintampa.com/topic/reach), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [advice](https://blog.advertiseintampa.com/topic/advice), [in-car advertising](https://blog.advertiseintampa.com/topic/in-car-advertising), [facebook advertising](https://blog.advertiseintampa.com/topic/facebook-advertising), [social media advertising](https://blog.advertiseintampa.com/topic/social-media-advertising), [facts](https://blog.advertiseintampa.com/topic/facts), [google](https://blog.advertiseintampa.com/topic/google), [hispanic consumers](https://blog.advertiseintampa.com/topic/hispanic-consumers), [black consumers](https://blog.advertiseintampa.com/topic/black-consumers) [All posts](https://blog.advertiseintampa.com/all) ### Receive Great Advertising Advice Direct To Your Inbox... 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