--- title: Advice | Advertise in Tampa | amazon echo description: amazon echo | Advertising advice and resources for Tampa Bay small business owners. --- [![Advertise in Tampa Bay](https://blog.advertiseintampa.com/hs-fs/hubfs/Tampa_logo_stacked.png?width=469&height=164&name=Tampa_logo_stacked.png "Advertise in Tampa Bay")](https://advertiseintampa.com/) - [Home](https://advertiseintampa.com/) - [Advice](https://blog.advertiseintampa.com/) - [Resources](https://advertiseintampa.com/radio/) - [Advertise](https://advertiseintampa.com/advertise/) - [Sign up for free eBook](https://advertiseintampa.com/sign-up-for-free-ebook/) ![tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised](https://blog.advertiseintampa.com/hs-fs/hubfs/tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png?width=998&height=165&name=tampa_brands_HORIZONTAL_COLOR_updated5-1024x169-1_revised.png)  ## [Smart Speaker Usage in Tampa Bay: A Conversation With Alexa](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa) Jun 23, 2022 1:30:34 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![](https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/250px%20Mouths%20GettyImages-1366970560.png?noresize=true)](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa) Me: Alexa, how many consumers In Tampa Bay have access to a smart speaker? Alexa: According to a recent Nielsen study, 863,282 Tampa Bay adults own a smart speaker. This is 32.9% of the local population.\* Me: Alexa, what exactly is a smart speaker? Alexa: According to Wikipedia, A smart speaker is a type of [loudspeaker](https://en.wikipedia.org/wiki/Loudspeaker) and [voice command device](https://en.wikipedia.org/wiki/Voice_command_device) with an integrated [virtual assistant](https://en.wikipedia.org/wiki/Virtual_assistant_(artificial_intelligence)) that offers interactive actions and [hands-free activation](https://en.wikipedia.org/wiki/Hands-free_computing) with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a [smart device](https://en.wikipedia.org/wiki/Smart_device) that utilizes [Wi-Fi](https://en.wikipedia.org/wiki/Wi-Fi), Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control [home automation](https://en.wikipedia.org/wiki/Home_automation) devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, [peer-to-peer](https://en.wikipedia.org/wiki/Peer-to-peer) connection through [mesh networking](https://en.wikipedia.org/wiki/Mesh_networking), virtual assistants, and others. Each can have its own designated [interface](https://en.wikipedia.org/wiki/Interface_(computing)) and [features](https://en.wikipedia.org/wiki/Software_feature) in-house, usually launched or controlled via [application](https://en.wikipedia.org/wiki/Application_software) or [home automation](https://en.wikipedia.org/wiki/Home_automation) software. Some smart speakers also include a screen to show the user a visual response. Me: Alexa, what brand of smart speakers are Tampa Bay consumers likely to own? [Read More](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/smart-speaker-usage-in-tampa-bay-a-conversation-with-alexa#comments-listing) Topics [advertise in tampa bay](https://blog.advertiseintampa.com/topic/advertise-in-tampa-bay), [google](https://blog.advertiseintampa.com/topic/google), [amazon echo](https://blog.advertiseintampa.com/topic/amazon-echo), [smart speaker](https://blog.advertiseintampa.com/topic/smart-speaker), [google home](https://blog.advertiseintampa.com/topic/google-home), [siri](https://blog.advertiseintampa.com/topic/siri), [alexa](https://blog.advertiseintampa.com/topic/alexa), [advertise in Tampa](https://blog.advertiseintampa.com/topic/advertise-in-tampa), [amazon](https://blog.advertiseintampa.com/topic/amazon), [apple](https://blog.advertiseintampa.com/topic/apple) ## [Advertising On Tampa Radio: How Smart Speakers Add Value](https://blog.advertiseintampa.com/advertising-on-tampa-radio-how-smart-speakers-add-value) Sep 28, 2021 1:43:45 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![](https://f.hubspotusercontent00.net/hubfs/6611158/Advertising%20on%20Boston%20Radio%20Smart%20Speakers%202021.png?noresize=true)](https://blog.advertiseintampa.com/advertising-on-tampa-radio-how-smart-speakers-add-value) Since 1922 when WDAE-AM signed on, local small business owners have been advertising on Tampa Bay radio to market the goods and services they sell. Lately, some of these advertisers are voicing concerns, though, that the accelerating use of smart speakers could erode the effectiveness of commercials on local stations. Current research, however, reveals that these devices actually extend the reach of the medium and its ad content. More than 727,000 consumers in Tampa Bay have a smart speaker in their homes, according to Nielsen. This is 28% of the local adult population. Smart speakers are internet-enabled devices controlled by spoken commands and capable of streaming audio content, relaying information, and communicating with other devices.  According to the Cooperative Institutional Research Program (CIRP) data, Amazon Echo (aka Alexa) accounts for 69% of all smart speakers in use. Google's smart speaker makes up another 20% of the market. The remaining 11% of the market comprises Apple Home (aka Siri), Sonos, and Bose. Tampa Bay consumers can use their smart speakers to accomplish a diverse range of tasks, including accessing news, weather, and sports information; turning on lights in the house; shopping; and food delivery. The most common use of a smart speaker, though, is streaming audio, including Tampa Bay radio stations, according to eMarketer. Edison Research's Share of Ear Study indicates that consumers devote 13% of their total time using a smart speaker listening to AM/FM radio stations. This is second only to the time spent listening to Amazon Music at 19%. [Read More](https://blog.advertiseintampa.com/advertising-on-tampa-radio-how-smart-speakers-add-value) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/advertising-on-tampa-radio-how-smart-speakers-add-value#comments-listing) Topics [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [Streaming](https://blog.advertiseintampa.com/topic/streaming), [Streaming Audio](https://blog.advertiseintampa.com/topic/streaming-audio), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [digital advertising](https://blog.advertiseintampa.com/topic/digital-advertising), [online advertising](https://blog.advertiseintampa.com/topic/online-advertising), [how to advertise](https://blog.advertiseintampa.com/topic/how-to-advertise), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [radio listeners](https://blog.advertiseintampa.com/topic/radio-listeners), [effective advertising](https://blog.advertiseintampa.com/topic/effective-advertising), [amazon echo](https://blog.advertiseintampa.com/topic/amazon-echo), [smart speaker](https://blog.advertiseintampa.com/topic/smart-speaker), [google home](https://blog.advertiseintampa.com/topic/google-home), [small business marketing](https://blog.advertiseintampa.com/topic/small-business-marketing), [siri](https://blog.advertiseintampa.com/topic/siri), [internet advertising](https://blog.advertiseintampa.com/topic/internet-advertising), [alexa](https://blog.advertiseintampa.com/topic/alexa) ## [How Smart Speakers Affect Advertising On Tampa Radio](https://blog.advertiseintampa.com/how-smart-speakers-affect-advertising-on-tampa-radio) Feb 4, 2021 2:16:35 PM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![](https://f.hubspotusercontent00.net/hubfs/6611158/Listening%20To%20Boston%20Radio%20On%20Smart%20Speakers.png?noresize=true)](https://blog.advertiseintampa.com/how-smart-speakers-affect-advertising-on-tampa-radio) Tampa Bay's first radio station, WDAE-AM, began broadcasting on May 31, 1922.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields. For the next 71 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Tampa consumers. In 1993, however, new technology permitted Tampa radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets. Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Tampa radio to reach more local consumers every week than all other media. [Read More](https://blog.advertiseintampa.com/how-smart-speakers-affect-advertising-on-tampa-radio) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/how-smart-speakers-affect-advertising-on-tampa-radio#comments-listing) Topics [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [Streaming](https://blog.advertiseintampa.com/topic/streaming), [Streaming Audio](https://blog.advertiseintampa.com/topic/streaming-audio), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [tampa small business owners](https://blog.advertiseintampa.com/topic/tampa-small-business-owners), [advertise on tampa radio](https://blog.advertiseintampa.com/topic/advertise-on-tampa-radio), [small business advertising](https://blog.advertiseintampa.com/topic/small-business-advertising), [amazon echo](https://blog.advertiseintampa.com/topic/amazon-echo), [smart speaker](https://blog.advertiseintampa.com/topic/smart-speaker), [google home](https://blog.advertiseintampa.com/topic/google-home), [small business marketing](https://blog.advertiseintampa.com/topic/small-business-marketing), [siri](https://blog.advertiseintampa.com/topic/siri) ## [What Tampa Bay Consumers Listen To On Their Smart Speakers](https://blog.advertiseintampa.com/what-do-tampa-consumers-listen-to-on-their-smart-speakers) Jan 30, 2020 6:26:14 AM / by [Larry Julius](https://blog.advertiseintampa.com/author/larry-julius) [![Advertise In Tampa: Smart Speaker Use](https://blog.advertiseintampa.com/hubfs/259px%20woman%20with%20smart%20speaker%20shutterstock_1213676959.png)](https://blog.advertiseintampa.com/what-do-tampa-consumers-listen-to-on-their-smart-speakers) Over 600,000 consumers in Tampa Bay now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017. According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity. Many Tampa Bay small business owners depend on local radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all. [Read More](https://blog.advertiseintampa.com/what-do-tampa-consumers-listen-to-on-their-smart-speakers) 0 Comments [Click here to read/write comments](https://blog.advertiseintampa.com/what-do-tampa-consumers-listen-to-on-their-smart-speakers#comments-listing) Topics [small business](https://blog.advertiseintampa.com/topic/small-business), [small business owner](https://blog.advertiseintampa.com/topic/small-business-owner), [millennials](https://blog.advertiseintampa.com/topic/millennials), [best way to advertise](https://blog.advertiseintampa.com/topic/best-way-to-advertise), [radio advertising](https://blog.advertiseintampa.com/topic/radio-advertising), [amazon echo](https://blog.advertiseintampa.com/topic/amazon-echo), [smart speaker](https://blog.advertiseintampa.com/topic/smart-speaker), [google home](https://blog.advertiseintampa.com/topic/google-home) [All posts](https://blog.advertiseintampa.com/all) ### Receive Great Advertising Advice Direct To Your Inbox... [![New call-to-action](https://no-cache.hubspot.com/cta/default/5556325/d9f8054d-5b03-4f68-9bfe-7c49fd65ef51.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/d9f8054d-5b03-4f68-9bfe-7c49fd65ef51) ### Recent Posts [![New call-to-action](https://no-cache.hubspot.com/cta/default/5556325/b41db665-4bb4-468b-967d-bbadd920d322.png)](https://cta-redirect.hubspot.com/cta/redirect/5556325/b41db665-4bb4-468b-967d-bbadd920d322) --- ### **Our Social Media**  [![rss-big-small-1](https://blog.advertiseintampa.com/hs-fs/hubfs/rss-big-small-1.jpg?width=32&name=rss-big-small-1.jpg)](https://blog.advertiseintampa.com/rss.xml) [![social-facebook-box-blue-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/social-facebook-box-blue-icon-1.png?width=32&name=social-facebook-box-blue-icon-1.png)](https://www.facebook.com/Advertise-in-Tampa-Bay-273971626834832/) [![twitter-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/twitter-icon-1.png?width=32&name=twitter-icon-1.png)](https://twitter.com/AdvertiseTampa)  [![linkedin-icon-1](https://blog.advertiseintampa.com/hs-fs/hubfs/linkedin-icon-1.png?width=32&name=linkedin-icon-1.png)](https://www.linkedin.com/company/advertise-in-tampa-bay/)